The AI-powered messaging platform that speaks every guest's language

Glowing is more than just a messaging tool - it's a unified guest engagement platform designed specifically for luxury hospitality. Unlike fragmented systems, Glowing centralizes communication across SMS, WhatsApp, WeChat, LINE, and more into one cloud-based dashboard. It also includes AI-powered automation, bi-directional translation in 100+ languages, and deep integrations with your PMS, CRM, and service platforms - ensuring seamless experiences at scale. Furthermore, Glowing has deep experience in managing luxury and ultra luxury hospitality clients for over 10-years.

Guests expect fast, personalized service through the channels they already use. Traditional methods often leave teams juggling tools, missing context, and reacting instead of proactively engaging. Messaging on personal devices isn’t GDPR compliant, and valuable guest data is lost when staff leave or switch devices. Glowing consolidates everything into one secure platform - boosting staff efficiency, ensuring data continuity, eliminating missed messages, and unlocking automated moments to drive upsells and loyalty, without increasing workload.

Yes. Glowing offers robust integrations with major PMS providers like Opera (including OXI and OHIP), Infor, and tools like SevenRooms, HotSOS, and Knowcross. These integrations allow for synchronized guest profiles, automated workflows, and real-time messaging triggers based on reservation and check-in data - so your team doesn’t have to switch systems or duplicate work. If you do not see your tool here, our team can integrate with any other open API software.

Glowing includes real-time, bi-directional translation for over 100 languages. Your team can respond in their native language, and guests instantly receive messages in theirs - across any supported platform. This removes language barriers, improves trust, and ensures high-touch service for global travelers without hiring multilingual staff.

Actually, it reduces their workload. By using AI-powered automation for routine inquiries (e.g., check-in times, dining hours, late checkout), Glowing filters out up to 40% of repetitive questions. Smart routing ensures complex requests reach the right team member directly. Some brands have even reported a reduction in call volume and the ability to handle significantly more messages with fewer staff — one property saw an 80% increase in messaging volume, a reduction in staffing, and still achieved a 20% decrease in response times. Teams can focus on delivering standout service while Glowing handles the busywork.

Glowing is enterprise-grade and fully GDPR-compliant. You can confidently manage sensitive guest data without risk of non-compliance or reputational harm. Our AI does not train on guest data, ensuring complete data privacy and security at all times.

Hotels using Glowing report up to 10-point increases in OSAT scores and an average NPS of 98. With automated mid-stay surveys, staff can intervene in real time if a guest is unhappy - turning potential detractors into promoters. Plus, personalized, timely messaging builds trust and drives repeat bookings.

Absolutely. Glowing’s “Moments Messaging” allows you to pre-schedule personalized messages based on guest journey milestones - before arrival, mid-stay, and post-checkout. Use it to promote F&B, spa bookings, or events automatically, ensuring no revenue opportunity is missed and every guest feels valued.

Glowing helps properties capture revenue otherwise “leaked” due to missed engagement - 25%+ of inbound messages are revenue-generating. Properties have seen up to 10% of guests book rooms directly via messaging. On top of that, it reduces phone call volumes, improves team efficiency, and boosts survey response rates by over 100%.

Implementation is fast and fully supported by Glowing’s onboarding team. The platform is cloud-based, with 24/7/365 support via email, chat, and training videos. From initial setup to integrations and training, your team is guided every step of the way to ensure a smooth rollout.

Absolutely. Glowing allows you to send broadcast messages to all guests currently on property or target specific groups using filters like check-in/check-out dates, room numbers, or other custom criteria. It’s a powerful way to share timely updates, promotions, or event invitations - all in just a few clicks.

The best way to contact the Glowing team is via our email: happy@glowing.io